Marine Tech

Press Release – Honda Marine expands boat builder alliance with the addition of Dutch boat manufacturer Maxima

Honda Marine expands boat builder alliance with the addition of Dutch boat manufacturer Maxima

  • UK debut for Dutch manufacturer Maxima
  • Complete boat package available from £9,315 (incl VAT)

Leading outboard manufacturer, Honda Marine is delighted to announce it has expanded its Boat Builder Alliance portfolio with the addition of Dutch boat manufacturer Maxima. Maxima produces a range of classic-style sloops perfect for inland waterways or for use as tenders. With an entry level price of £9,314 (incl VAT) for a 4.85m boat powered by a Honda BF8 outboard, Maxima offers a premium package at an affordable price and are available to buy from selected Honda Marine dealers now.

Maxima is new to the UK market and they produce a stunning range of sloops ranging from 4.85m to 7.50m. These boats have a characteristic straight stern, a smooth hull and traditional rope fendering and are extremely stable thanks to their unique shape. With Honda’s outboard engine choice ranging from BF8 to BF150; these boats are equally at home quietly cruising along inland waterways as they are water-skiing or even wake boarding on the open water.

Maxima Boats are stylish and well fitted out as standard, but buyers can also customise their vessels with a whole host of colour choices and factory-fitted extras such as teak flooring, interior furniture, deluxe cushions and navigation lights.

Steve Morris, Head of Power Products at Honda (UK), commented: “We are delighted to welcome Maxima to the Honda family where they join Highfield Ribs as one of our boat builder alliances. The Maxima range not only offers an appealing entry level cost, it fits perfectly with our premium brand values and opens up our marine offering to customers who live further inland and closer to rivers, lakes and canals than the coast.

“Our ambition is to get more people out on the water and our Boat Builder Alliance is key in helping make this happen. These partnerships make the boat buying process much simpler and enable our dealer network to offer a complete turnkey solution – a customer can simply walk into one of our Honda Marine dealerships and purchase a whole boat package in one easy step”.

Maxima Boats are available from Marine Tech, Fleet Lane, South Walsham, Norfolk, NR13 6ED – Tel: 01603 270058


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